Branding program designed to build the positioning of the brand from within the organization.
Creating or revitalizing the main assets of your brand (Name, Graphic Identity and Promise of Sale) their strategic applications for communication (online and off-line) and tactics that ensure the user a positive experience in their use.
A program focused on the construction or revitalization of brands that is posed to identify and optimize the value proposition of the product or service, align new values based on the DNA of the brand, strategically communicate that value to the consumer to gain their confidence and therefore their preference and to establish a management strategy for the brand that will impulse its continual growth.
• Improves relations within the organization.
• Augments proactivity
• Augments a sense of belonging
• Improves the disposition towards change.
• Lowers staff turnover.
• Promotes proactivity.