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Brand Finance Nation Brands 2014

The Brand Finance Nation Brands measures the strength and value of the nation brands of 100 leading countries using a method based on the royalty relief mechanism that Brand Finance uses to value the world’s largest companies. The report provides each country with a measure of its brand strength in addition to its nation brand value.

Continue reading at:
http://www.brandfinance.com/knowledge_centre/reports/brand-finance-nation-brands-2014